Journal

Visibility & Connection Paid Advertising

Retargeting Ads for Therapists: Bringing Back Website Visitors

Most people who visit your therapy website will leave without contacting you — not because they are not interested, but because they are not quite ready. Retargeting (also called remarketing) allows you to show ads specifically to people who haveContinue...

Visibility & Connection Social Media

Creating Compelling Instagram Stories as a Therapist

Instagram Stories offer therapists a unique way to connect with followers in a more casual, immediate, and personal format than traditional feed posts. With over 500 million people using Stories daily, this feature provides significant reach potential. Stories disappear afterContinue...

Visibility & Connection SEO & Search

Local Link Building Strategies for Mental Health Practices

Backlinks — links from other websites to yours — remain one of the strongest ranking factors in search engine algorithms. For therapists, local backlinks are especially valuable because they signal to Google that your practice is a trusted, established partContinue...

Visibility & Connection Paid Advertising

Ad Copy That Resonates: Writing for Therapy Seekers

The words in your ads can mean the difference between someone clicking through to your website or scrolling past to a competitor. Writing effective ad copy for therapy services is a unique challenge — you need to acknowledge pain withoutContinue...

Visibility & Connection Email Marketing

Email Marketing Compliance for Mental Health Providers

Email marketing is a powerful tool for therapy practices, but it comes with compliance requirements that mental health providers must take seriously. Between HIPAA, CAN-SPAM, and state-specific regulations, navigating the legal landscape of email marketing can feel overwhelming. Understanding theseContinue...

Visibility & Connection Social Media

LinkedIn for Therapists: Building Professional Credibility

While Instagram and Facebook get most of the attention in therapy marketing conversations, LinkedIn offers unique advantages that other platforms cannot match. As a professional networking platform, LinkedIn positions you as an expert among other professionals, facilitates referral partnerships, andContinue...

Visibility & Connection SEO & Search

Creating a Google Business Profile That Converts

Having a Google Business Profile is the minimum — having one that actively converts searchers into client inquiries is the goal. Many therapists claim their profile but leave it sparse and unoptimized, missing out on the single most impactful freeContinue...

Visibility & Connection Paid Advertising

Understanding Google Ads Quality Score for Therapists

Quality Score is one of the most important metrics in Google Ads, yet many therapists running their own campaigns either do not know it exists or do not understand how it affects their results. In simple terms, Quality Score isContinue...

Visibility & Connection Practice Growth

Mental Health Awareness Month: How to Leverage May for Marketing

May is Mental Health Awareness Month, and it offers therapists a natural marketing opportunity that aligns perfectly with your professional mission. During May, public conversations about mental health reach their peak, media coverage increases, and people are more open toContinue...

Visibility & Connection Email Marketing

Email Welcome Sequences for New Therapy Clients

An email welcome sequence is a series of automated emails sent to new subscribers over their first few days or weeks. For therapy practices, a well-designed welcome sequence nurtures potential clients, builds trust, and positions your practice as the rightContinue...

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