Journal

Social Media

Insights, guides, and resources to help mental health professionals grow their practice and reach more clients.

Social Media

Threads and Emerging Platforms: Should You Join?

New social media platforms emerge regularly, each promising to be the next essential channel for reaching audiences. For therapy practices with limited marketing time and resources, the question is not whether a platform exists, but whether it deserves a placeContinue...
August 20, 2026 3 min read
Social Media

Reddit and Alternative Platforms for Therapist Marketing

While most therapy practices focus their social media efforts on Instagram, Facebook, and LinkedIn, several alternative platforms offer untapped opportunities for reaching potential clients in spaces where they are actively discussing mental health topics. Reddit, Quora, and emerging community platformsContinue...
June 20, 2026 3 min read
Social Media

Influencer Partnerships for Mental Health Awareness

Influencer marketing has matured beyond product endorsements into a legitimate channel for mental health awareness and practice visibility. Partnering with the right influencers — micro-influencers with engaged, local audiences — can introduce your practice to potential clients who would neverContinue...
April 5, 2026 3 min read
Visibility & Connection Social Media

Seasonal Social Media Content Planning for Q4

The fourth quarter brings a unique set of emotional challenges for many people — holiday stress, family dynamics, seasonal affective disorder, end-of-year reflection, and financial pressure. For therapy practices, Q4 social media content has the opportunity to be both genuinelyContinue...
October 15, 2025 3 min read
Visibility & Connection Social Media

Social Media Advertising Regulations for Therapists

Running paid social media campaigns for your therapy practice introduces regulatory considerations that go beyond the standard advertising rules most businesses follow. Therapists operate under professional licensing board regulations, HIPAA requirements, FTC guidelines, and platform-specific healthcare advertising policies — allContinue...
April 30, 2025 3 min read
Visibility & Connection Social Media

TikTok for Therapists: Is It Worth It?

TikTok has become one of the most influential social media platforms, and mental health content thrives there. Therapy-related videos regularly go viral, reaching millions of viewers and generating massive awareness. But for individual therapists considering whether to invest time inContinue...
November 28, 2024 2 min read
Visibility & Connection Social Media

Facebook Groups Strategy for Building Community

While organic reach on Facebook pages continues to decline, Facebook Groups remain one of the platform most engaging features. For therapists, creating or participating in relevant groups offers an opportunity to build community, demonstrate expertise, and connect with potential clientsContinue...
September 15, 2024 2 min read