Journal

Therapist Marketing a Mental Health Practice

Visibility & Connection Paid Advertising

Performance Max Campaigns for Therapy Practices

Google’s Performance Max (PMax) campaigns use machine learning to serve your ads across every Google channel — Search, Display, YouTube, Gmail, Maps, and Discover — from a single campaign. For therapy practices already running Google Ads, PMax offers a wayContinue...

Visibility & Connection Social Media

Short-Form Video Strategy for Mental Health Marketing

Short-form video — content under 60 seconds on platforms like TikTok, Instagram Reels, and YouTube Shorts — has become the dominant format for reaching new audiences online. For mental health professionals, these bite-sized videos offer an unprecedented opportunity to demonstrateContinue...

Visibility & Connection SEO & Search

Passage Ranking and SEO: What Therapists Need to Know

Google’s passage ranking system has fundamentally changed how search results work, and it has significant implications for therapy practice websites. Rather than evaluating entire pages to determine relevance, Google can now identify and rank individual passages within a page. ForContinue...

Visibility & Connection Content Marketing

AI-Assisted Content Creation for Therapy Blogs

Artificial intelligence tools have transformed content creation across every industry, and mental health marketing is no exception. For therapists who struggle to find time to write blog posts between sessions, AI-assisted workflows offer a way to maintain a consistent publishingContinue...

Visibility & Connection Email Marketing

Year-End Email Campaign Ideas for Therapy Practices

The final weeks of the year offer therapy practices a unique window to reconnect with their email list, provide genuinely helpful content during a challenging season, and set the stage for a strong start to the new year. Year-end emailContinue...

Visibility & Connection Paid Advertising

Paid vs. Organic: Budget Allocation for 2026

One of the most consequential marketing decisions therapy practices face each year is how to divide their budget between paid advertising and organic marketing efforts. Both channels are essential, but they serve different purposes, operate on different timelines, and deliverContinue...

Visibility & Connection SEO & Search

Local SEO for Multiple Practice Locations

Managing local SEO for a single therapy practice location is straightforward, but when your practice expands to multiple offices, the complexity increases significantly. Each location needs its own optimized web presence, Google Business Profile, and local citation strategy — andContinue...

Visibility & Connection Content Marketing

User-Generated Content Strategy for Therapy Practices

User-generated content — material created by your audience rather than your practice — carries a level of authenticity and trust that branded content simply cannot replicate. For therapy practices, this concept requires careful adaptation due to confidentiality requirements, but whenContinue...

Visibility & Connection Social Media

Seasonal Social Media Content Planning for Q4

The fourth quarter brings a unique set of emotional challenges for many people — holiday stress, family dynamics, seasonal affective disorder, end-of-year reflection, and financial pressure. For therapy practices, Q4 social media content has the opportunity to be both genuinelyContinue...

Visibility & Connection Telehealth & Virtual Practice

Telehealth Marketing Regulations: Multi-State Compliance

As telehealth adoption continues to expand across the mental health field, therapists are increasingly marketing their services to clients in multiple states. This growth introduces complex regulatory considerations that vary significantly by jurisdiction. Marketing telehealth services without understanding the complianceContinue...

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