Aaron Carpenter

Aaron Carpenter is the Founder and CEO of Mental Health Marketing and Legendary Lion Creative Agency. With over 20 years of experience in web development, SEO, and digital strategy, he helps mental health clinicians and group practices build ethical, effective marketing systems that prioritize clarity, trust, and long-term growth. Aaron combines deep technical expertise with a practical understanding of private practice economics, guiding clinicians toward sustainable visibility without gimmicks or pressure-based sales tactics.

172 Articles

Visibility & Connection Paid Advertising

Landing Page Optimization for Therapy Ad Campaigns

Your landing page is where advertising money either converts into client inquiries or gets wasted. When someone clicks on your Google or Meta ad, the page they arrive on must immediately confirm they are in the right place, build trustContinue...

Visibility & Connection Paid Advertising

Facebook Ad Targeting for Mental Health Services

Facebook and Instagram ad targeting for mental health services operates under unique restrictions that other industries do not face. Meta classifies mental health ads as a “Special Ad Category” in many cases, which limits some targeting options. Understanding these restrictionsContinue...

Visibility & Connection Paid Advertising

Retargeting Ads for Therapists: Bringing Back Website Visitors

Most people who visit your therapy website will leave without contacting you — not because they are not interested, but because they are not quite ready. Retargeting (also called remarketing) allows you to show ads specifically to people who haveContinue...

Visibility & Connection Paid Advertising

Ad Copy That Resonates: Writing for Therapy Seekers

The words in your ads can mean the difference between someone clicking through to your website or scrolling past to a competitor. Writing effective ad copy for therapy services is a unique challenge — you need to acknowledge pain withoutContinue...

Visibility & Connection Paid Advertising

Understanding Google Ads Quality Score for Therapists

Quality Score is one of the most important metrics in Google Ads, yet many therapists running their own campaigns either do not know it exists or do not understand how it affects their results. In simple terms, Quality Score isContinue...

Visibility & Connection Paid Advertising

Creating Your First Facebook Ad Campaign for Your Practice

Facebook and Instagram advertising through Meta Ads Manager offers therapists a unique opportunity to reach potential clients based on demographics, interests, and behaviors rather than just search terms. While Google Ads captures people actively searching for therapy, Meta Ads helpsContinue...

Visibility & Connection Paid Advertising

Getting Started with Google Ads for Therapists: A Complete Beginner’s Guide

Google Ads can be one of the fastest and most effective ways to get your therapy practice in front of people who are actively searching for mental health services. Unlike SEO, which builds visibility over months, Google Ads can putContinue...

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