Aaron Carpenter

Aaron Carpenter is the Founder and CEO of Mental Health Marketing and Legendary Lion Creative Agency. With over 20 years of experience in web development, SEO, and digital strategy, he helps mental health clinicians and group practices build ethical, effective marketing systems that prioritize clarity, trust, and long-term growth. Aaron combines deep technical expertise with a practical understanding of private practice economics, guiding clinicians toward sustainable visibility without gimmicks or pressure-based sales tactics.

164 Articles
Visibility & Connection Social Media

Seasonal Social Media Content Planning for Q4

The fourth quarter brings a unique set of emotional challenges for many people — holiday stress, family dynamics, seasonal affective disorder, end-of-year reflection, and financial pressure. For therapy practices, Q4 social media content has the opportunity to be both genuinelyContinue...
October 15, 2025 3 min read
Visibility & Connection Social Media

Social Media Advertising Regulations for Therapists

Running paid social media campaigns for your therapy practice introduces regulatory considerations that go beyond the standard advertising rules most businesses follow. Therapists operate under professional licensing board regulations, HIPAA requirements, FTC guidelines, and platform-specific healthcare advertising policies — allContinue...
April 30, 2025 3 min read
Visibility & Connection Social Media

TikTok for Therapists: Is It Worth It?

TikTok has become one of the most influential social media platforms, and mental health content thrives there. Therapy-related videos regularly go viral, reaching millions of viewers and generating massive awareness. But for individual therapists considering whether to invest time inContinue...
November 28, 2024 2 min read
Visibility & Connection Social Media

Facebook Groups Strategy for Building Community

While organic reach on Facebook pages continues to decline, Facebook Groups remain one of the platform most engaging features. For therapists, creating or participating in relevant groups offers an opportunity to build community, demonstrate expertise, and connect with potential clientsContinue...
September 15, 2024 2 min read
Visibility & Connection Social Media

Social Media Boundaries and Ethics for Therapists

Social media offers therapists powerful marketing opportunities, but it also introduces ethical complexities that require careful navigation. The intersection of your professional role and public online presence creates situations that traditional ethics training did not anticipate. Establishing clear boundaries beforeContinue...
October 22, 2023 2 min read