Aaron Carpenter

Aaron Carpenter is the Founder and CEO of Mental Health Marketing and Legendary Lion Creative Agency. With over 20 years of experience in web development, SEO, and digital strategy, he helps mental health clinicians and group practices build ethical, effective marketing systems that prioritize clarity, trust, and long-term growth. Aaron combines deep technical expertise with a practical understanding of private practice economics, guiding clinicians toward sustainable visibility without gimmicks or pressure-based sales tactics.

172 Articles

Paid Advertising

Shopping Ads for Mental Health Products and Workshops

Google Shopping Ads have traditionally been the domain of e-commerce retailers, but therapy practices with ancillary products and workshops are discovering this underutilized channel. If your practice sells self-help workbooks, offers paid workshops, provides online courses, or markets therapy-adjacent products,Continue...

Therapist Marketing a Mental Health Practice

Visibility & Connection Paid Advertising

Performance Max Campaigns for Therapy Practices

Google’s Performance Max (PMax) campaigns use machine learning to serve your ads across every Google channel — Search, Display, YouTube, Gmail, Maps, and Discover — from a single campaign. For therapy practices already running Google Ads, PMax offers a wayContinue...

Visibility & Connection Paid Advertising

Paid vs. Organic: Budget Allocation for 2026

One of the most consequential marketing decisions therapy practices face each year is how to divide their budget between paid advertising and organic marketing efforts. Both channels are essential, but they serve different purposes, operate on different timelines, and deliverContinue...

Visibility & Connection Paid Advertising

LinkedIn Advertising for B2B Mental Health Services

While most therapy practices focus their advertising on reaching individual clients through Google and Meta platforms, practices that offer B2B services — employee assistance programs, corporate wellness consulting, workplace training, and organizational mental health partnerships — need a different advertisingContinue...

Visibility & Connection Paid Advertising

Ad Creative Testing for Mental Health Campaigns

Running paid ads without systematically testing your creative is like practicing therapy without ever adjusting your approach based on client feedback. Ad creative — the headlines, descriptions, images, and calls to action that make up your advertisements — has theContinue...

Visibility & Connection Paid Advertising

Meta Ads for Therapists: Platform Comparison 2025

Meta’s advertising ecosystem — encompassing Facebook, Instagram, Messenger, and the Audience Network — offers therapists access to billions of users with sophisticated targeting capabilities. But in 2025, the platform landscape within Meta has evolved, and understanding which placements work bestContinue...

Visibility & Connection Paid Advertising

Local Service Ads for Mental Health Providers

Google Local Service Ads (LSAs) have expanded to include mental health providers in most markets, and they represent a fundamentally different advertising model from traditional Google Ads. LSAs appear at the very top of search results — above both standardContinue...

Visibility & Connection Paid Advertising

Google Ads Extensions for Therapy Practices

Google Ads extensions (now called “assets”) expand your ad with additional information, giving potential clients more reasons to click and more ways to connect with your practice. Despite being free to add, many therapy practices either ignore extensions entirely orContinue...

Visibility & Connection Paid Advertising

Negative Keywords Strategy for Therapy Google Ads

Negative keywords prevent your ads from showing for irrelevant searches, and for therapy practices, they are arguably the most important element of campaign optimization. Without a robust negative keyword list, your ads appear for searches from job seekers, students, andContinue...

Visibility & Connection Paid Advertising

Ad Budget Allocation Strategies for Therapy Practices

How you distribute your advertising budget across platforms, campaigns, and time periods matters as much as the total amount you spend. Many therapy practices waste money by spreading their budget too thin across too many channels or by allocating equallyContinue...

Visibility & Connection Paid Advertising

YouTube Advertising for Mental Health Practices

YouTube is the second-largest search engine in the world, and millions of people use it daily to search for mental health information, therapy recommendations, and self-help content. YouTube advertising allows therapists to place video ads in front of these viewers,Continue...

Visibility & Connection Paid Advertising

Google Ads Campaign Structure for Therapy Practices

Campaign structure is the architectural foundation of a successful Google Ads account. A well-organized structure allows you to control budgets by service, write highly relevant ad copy for each audience, and identify exactly which services generate the best return onContinue...

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