Journal

Website Design

Insights, guides, and resources to help mental health professionals grow their practice and reach more clients.

Conversion Rate Optimization for Therapy Websites

Most therapy practice websites get this backwards: they focus on driving more traffic while ignoring the fact that their existing traffic is not converting. Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors whoContinue...

Dark Mode Design Considerations for Therapy Websites

Dark mode has moved from a niche preference to a mainstream expectation. Over 80% of smartphone users now enable dark mode at least part of the time, and web browsers increasingly respect system-level dark mode preferences. For therapy practice websites,Continue...