Walk and Talk Therapy

Elevating a Unique Therapy Experience with Modern Branding and Immersive Web Design

Project Overview

Clay Cockrell, LCSW, founded Walk and Talk Therapy in New York City with a distinctive approach — conducting therapy sessions while walking through Central Park. This innovative model created a relaxed, open environment for clients, but his existing website and branding no longer reflected the professionalism or emotional resonance of his growing practice.

After earning national publicity and an expanding caseload, Clay partnered with Mental Health Marketing to redesign his brand and digital presence from the ground up.

The Problem

Walk and Talk Therapy had a strong concept and loyal client base, but its online presentation didn’t convey the sophistication or calmness that clients experienced in person. The logo felt dated, the website lacked focus, and the overall design didn’t capture the experience of walking and talking through New York’s parks — a key differentiator in Clay’s practice.

The Solution

Our goal was to create a digital experience that felt like being there.

We designed a clean, minimalistic logo that reflected movement and balance — symbolic of both therapy and walking. The new website design features a full-screen background video of Central Park pathways, immediately immersing visitors in the calm and openness of Clay’s approach.

We supported the redesign with:

  • Professional content writing that conveyed Clay’s voice and therapeutic philosophy. 
  • Organic SEO optimization targeting clients seeking alternative or nature-based therapy in New York. 
  • Google Ads campaigns to connect with individuals searching for private therapy with a unique format. 
  • Marketing planning and consultation to help scale his visibility and manage the influx of new client inquiries. 

The Outcome

The new Walk and Talk Therapy website quickly became a cornerstone of the practice’s success. The immersive visuals and clear, engaging content resonated strongly with clients, helping Clay attract local and international attention.

Following the redesign, inquiries increased substantially, and the site was featured in multiple media outlets for its innovative concept and polished presentation — helping cement Walk and Talk Therapy as a recognizable, pioneering brand in the mental health field.

Services Provided

  • Content Writing
  • Logo Design
  • Website Design
  • Organic SEO
  • Google Ads
  • Marketing Planning & Consultation