Cross Play Therapy Consulting

Building a Scalable Coaching and CE Brand for Play Therapists

Overview

Mary Ruth Cross, RPT-S, founder of Treehouse Counseling, approached us with a vision: to formalize her brand and expand her reach in the Play Therapy and behavioral health education space with a new brand called Cross Play Therapy Consulting. Already a respected clinician and supervisor, Mary Ruth wanted to grow her continuing education (CE) and coaching offerings into a sustainable, multi-tiered business.

Challenges

Mary Ruth needed:

  • A cohesive brand identity that reflected warmth, expertise, and professionalism. 
  • A website that clearly communicated her CE workshops, coaching tiers, and upcoming events. 
  • A marketing strategy that could convert her existing email list into active learners and coaching clients. 

Our Approach

We partnered with Mary Ruth to develop a comprehensive brand and marketing system centered on a three-tier program model:

  1. Free CE Workshops – to attract new leads and provide value to her existing audience. 
  2. Group Coaching Programs – a paid, community-based model for ongoing support and education. 
  3. 1-on-1 Coaching – a premium offering for therapists seeking personalized guidance and credentialing support. 

Our team provided:

  • Content Writing – clear messaging and value-driven copy that spoke directly to Play Therapists. 
  • Logo & Brand Design – a warm, playful yet professional identity rooted in trust and growth. 
  • Website Design – a clean, intuitive layout that prioritized workshop registration and conversions. 
  • Organic SEO & Google Ads – driving consistent, qualified traffic to CE offerings and events. 
  • Marketing Planning & Consultation – building an automated email funnel to guide learners from free workshops to paid programs. 

Results

Within the first few months of launch:

  • Mary Ruth’s webinars attracted 50–70 monthly attendees. 
  • Her email list achieved a 25% RSVP rate and a 75% attendance rate from RSVPs. 
  • The CE and coaching business grew to include multiple ongoing group programs and a steady roster of private coaching clients within the first year. 

Impact

Treehouse Counseling evolved from a local private practice into a recognized hub for Play Therapy education and professional growth. The brand now stands as a trusted resource for clinicians seeking CE credits, credentialing guidance, and deeper professional development.

Services Provided

  • Content Writing 
  • Logo Design 
  • Website Design 
  • Organic SEO 
  • Google Ads 
  • Marketing Planning & Consultation