Cherry Hill Counseling

Expanding a Multi-Location Practice Through Strategic Branding and Marketing

Project Overview

Cherry Hill Counseling, a Chicago-based mental health practice, partnered with Mental Health Marketing in 2015 to modernize their brand identity and build a strong digital foundation for growth. What began as a single-location practice has since grown into a thriving multi-location group with over 60 therapists serving six communities across Illinois.

The Problem

Cherry Hill’s existing brand and website no longer reflected the level of professionalism, trust, and care that their growing practice provided.
 The team needed:

  • A refreshed brand identity that would appeal to a wider audience.

  • A conversion-focused website that would attract new clients and communicate credibility.

  • A marketing system capable of supporting sustained growth across new locations.

The Solution

We began by developing a cohesive brand system — including a new logo, refined color palette, and visual identity that conveyed warmth and clinical professionalism.
 Our team then rebuilt the website from the ground up with a focus on conversion optimization and clear user pathways for both individuals and families seeking therapy.

We implemented:

  • Comprehensive content writing tailored to SEO best practices and client search intent.

  • Ongoing organic SEO to capture search visibility in local markets.

  • Targeted Google Ads campaigns to generate new client inquiries.

  • Marketing planning and consultation to align the brand’s expansion strategy with measurable growth goals.

The Outcome

At launch, the redesigned Cherry Hill Counseling website produced a 200% increase in conversions and achieved a 5% website-to-inquiry conversion rate — far exceeding industry averages.

Over the years, this consistent digital foundation has supported Cherry Hill’s expansion from a single location to six locations and over 60 therapists. Today, their online presence continues to serve as a key driver of growth and community trust.

 

Services

  • Content Writing
  • Logo Design
  • Website Design
  • Organic SEO
  • Google Ads
  • Marketing Planning and Consultation