Aaron Carpenter

Aaron Carpenter is the Founder and CEO of Mental Health Marketing and Legendary Lion Creative Agency. With over 20 years of experience in web development, SEO, and digital strategy, he helps mental health clinicians and group practices build ethical, effective marketing systems that prioritize clarity, trust, and long-term growth. Aaron combines deep technical expertise with a practical understanding of private practice economics, guiding clinicians toward sustainable visibility without gimmicks or pressure-based sales tactics.

172 Articles

Clarity & Direction Practice Growth

Marketing Resolutions: Setting Up Your Practice for Success in 2025

The start of a new year is the perfect time to take an honest look at your marketing strategy and set intentional goals that will move your therapy practice forward. Whether 2024 brought a full caseload or left room forContinue...

Clarity & Direction Practice Growth

2025 Marketing Trends for Mental Health Practices

As we enter 2025, the mental health marketing landscape continues to evolve with changes in technology, consumer behavior, and platform dynamics. Understanding the trends shaping the year ahead helps you make informed investments and stay ahead of competitors who relyContinue...

Optimization & Refinement Practice Growth

Year-End Marketing Review Template for 2024

December is review season — the time to honestly assess what worked, what did not, and what your marketing performance tells you about the year ahead. A structured annual review prevents repeating mistakes, validates successful strategies, and provides the dataContinue...

Clarity & Direction Practice Growth

Holiday Marketing Ethics for Mental Health Providers

The holiday season creates genuine marketing opportunities for mental health providers, but it also requires ethical sensitivity that other industries do not need to consider. Capitalizing on people vulnerability during emotionally difficult times crosses a line that no amount ofContinue...

Clarity & Direction Practice Growth

Back-to-School Season: Marketing to Parents and Teens

The back-to-school transition in 2024 arrives amid continued concerns about youth mental health, making this marketing window more relevant than ever. Parents and teens alike face heightened anxiety around academic performance, social dynamics, screen time battles, and the lingering effectsContinue...

Optimization & Refinement Practice Growth

Conversion Tracking Setup for Mental Health Practices

Without conversion tracking, every marketing decision you make is a guess. Conversion tracking measures the specific actions visitors take on your website — submitting contact forms, clicking phone numbers, booking appointments — and connects those actions to the marketing channelsContinue...

Visibility & Connection Practice Growth

May Marketing: Capitalizing on Mental Health Awareness Month

Mental Health Awareness Month in May creates a concentrated window of public attention that therapists can leverage for meaningful practice visibility. As media coverage intensifies and social conversations around mental health peak, your marketing efforts during May reach a moreContinue...

Clarity & Direction Practice Growth

Setting SMART Marketing Goals for Your Therapy Practice in 2024

Vague marketing goals produce vague results. If your 2024 plan is simply to “do more marketing,” you are setting yourself up for frustration and wasted resources. SMART goals — Specific, Measurable, Achievable, Relevant, and Time-bound — provide the framework thatContinue...

Clarity & Direction Practice Growth

Planning Your 2024 Marketing Calendar

Entering the new year with a marketing calendar already in place gives you a significant advantage over competitors who operate reactively. A well-planned calendar ensures consistent marketing activity throughout the year, prevents seasonal gaps, and aligns your efforts with predictableContinue...

Optimization & Refinement Practice Growth

Year-End Review: Analyzing Your 2023 Marketing Performance

December is the ideal time to review your marketing performance over the past year, identify what worked, acknowledge what did not, and use those insights to plan a stronger strategy for the year ahead. A structured year-end review transforms yourContinue...

Clarity & Direction Practice Growth

Holiday Marketing for Therapy Practices: November & December Strategies

The holiday season is a complex time for mental health practices. While some clients take breaks from therapy, many others experience heightened stress, family conflict, grief, loneliness, and seasonal depression that drive new inquiries. Smart holiday marketing acknowledges this complexityContinue...

Visibility & Connection Practice Growth

How to Stand Out on Psychology Today

Psychology Today is the most widely used therapist directory, and for many practices it is a significant source of new client inquiries. But with thousands of therapists listed in most metro areas, simply having a profile is not enough. StandingContinue...

Ready to grow your practice the right way?