Play Therapist Marketing
Help parents find trained play therapists who can guide their children's healing.
15 minutes · No obligation · No pressure
Parents seeking help for their children need to find trained play therapy specialists.
Marketing your play therapy practice? Play therapy is the developmentally appropriate treatment for many childhood concerns. Parents increasingly recognize that children communicate through play, not adult conversation. They search for specialists who understand this.
The challenge is reaching parents who might not know the term “play therapy” but are searching for help with their child’s behavior, emotions, or experiences. Your marketing needs to educate about play therapy while connecting with searching parents.
What you need is play therapy-specific marketing. Strategies that reach parents, explain your approach in accessible terms, and communicate the value of specialized child treatment.
Is This Right For You?
This is for you if:
- You're trained in play therapy (RPT, RPT-S)
- You specialize in working with children
- You want more play therapy clients
- You can explain play therapy to parents
- You serve children in your community
- You're not trained in play therapy
- You primarily work with adults
- You want general child therapy marketing
This may not be right if:
- You're not trained in play therapy
- You primarily work with adults
- You want general child therapy marketing
Sound like you? Let's talk about your practice
Marketing That Reaches Parents Seeking Help
Connect with families who need play therapy.
Parent Education
Help parents understand play therapy value.
Family Visibility
Reach parents searching for child help.
Specialist Positioning
Stand out as a trained play therapy specialist.
Trusted by Mental Health Professionals
Mental Health Marketing has helped me build several websites for my businesses over these last few years. I've been thrilled with their work and believe their designs have greatly contributed to the success of my practices (I get lots of compliments on the websites!). Both Aaron and Josh are also great to work with–warm, creative, and very reasonable with their pricing.
I've worked with Aaron Carpenter and his team for several years and have been nothing but impressed with the way that they keep the project going to meet the goals I have set. Aaron has created a team of professionals who really know what they are doing. They are terrific project managers who make sure the job gets done right within the scope that we agreed on. I love Mental Health Marketing!
I can not say enough good things about Mental Health Marketing. They helped me take a nugget of an idea and explode it into a seven figure business. They offer concierge level service. Design work is top notch. In a world of "good enough" workmanship – Mental Health Marketing is that rare company that is never satisfied and always striving for perfection.
How We Market Play Therapy Practices
Strategies for play therapy specialists.
Child Therapy SEO
Visibility for child-related therapy searches.
Parent Education
Content explaining play therapy for parents.
Concern Targeting
Reach parents searching for specific child concerns.
Child-Friendly Presence
Website that appeals to parents seeking child specialists.
School Connections
Build referral relationships with schools.
Pediatrician Outreach
Connect with referring medical providers.
How We Help Play Therapists
Strategic approach for child therapy specialists.
Practice Understanding
We learn about your play therapy approach and ages served.
Parent Communication
We develop messaging that explains your work to parents.
Visibility Implementation
We execute strategies for play therapy visibility.
Referral Building
We help connect with schools and pediatricians.
What This Is (And Isn't)
Clear expectations so you know exactly what you're getting.
This Is:
- Marketing for trained play therapists
- Parent-focused communication
- Child specialist positioning
- Referral source development
- Community visibility
- Generic child therapy marketing
- Misrepresenting credentials
- Adult therapy marketing
- Quick fixes
- One-size-fits-all
This Is Not:
- Generic child therapy marketing
- Misrepresenting credentials
- Adult therapy marketing
- Quick fixes
- One-size-fits-all
Our Commitment to You
We help trained play therapists communicate the unique value of play-based treatment to parents. Our marketing educates families about how play therapy helps children while positioning you as the specialist they need.
Questions About Play Therapist Marketing
Focus on how children communicate through play rather than words. Explain that play is their language.
Yes. Parents search for "child anxiety help" or "help for aggressive child"—connect play therapy to their concerns.
Be specific about ages you serve. "Ages 3-12" is more helpful than just "children."
Offer to present to school counselors, participate in school events, provide resources they can share.
Photos of your space (without children) can help parents visualize the environment.
Educational content about the play therapy process helps set expectations before they call.
If you offer these, market them. Many parents want to learn how to support their children.
Yes. Pediatricians often hear child concerns first and need trusted therapists to refer to.
Your Investment
Marketing support for play therapists.
Custom packages available
Every project includes:
- Play therapy market analysis
- Parent-focused content
- SEO optimization
- School outreach guidance
- Referral building support
Let's Market Your Play Therapy Practice
Schedule a free 15-minute call to discuss marketing your play therapy specialty.
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No spam. No pressure. Just a conversation.
