Therapy Practice Podcast Guesting
Get booked on podcasts that reach your ideal clients. Build authority and practice visibility through guest appearances.
15 minutes · No obligation · No pressure
Podcast guesting lets you reach thousands of potential clients in a single conversation—without starting your own show.
Want the benefits of podcasting without running your own show? Starting a podcast requires consistent production, editing, and promotion. But being a guest on other people’s podcasts gives you the visibility benefits with a fraction of the effort.
As a therapist, you have expertise that podcast hosts want. Mental health topics are consistently among the most requested. The challenge is knowing how to find the right podcasts, pitch yourself effectively, and deliver value that drives listeners to your practice.
Is This Right For You?
This is for you if:
- You want to build authority and thought leadership in your specialty
- You are comfortable having conversations about mental health publicly
- You want to reach new audiences beyond your local area
- You have a specialty or perspective that makes you an interesting guest
- You want visibility without starting your own podcast
This may not be right if:
- You are not comfortable speaking publicly about your expertise
- You want only local clients and local marketing
- You do not have a clear specialty or perspective to share
Sound like you? Let's talk about your practice
Why Podcast Guesting Works for Therapists
Borrow other people's audiences to build your authority and grow your practice.
Reach New Audiences
Each podcast appearance introduces you to hundreds or thousands of potential clients.
Build Authority
Being invited as an expert guest positions you as a thought leader in your specialty.
Evergreen Visibility
Podcast episodes live forever online, continuing to drive traffic months and years after recording.
Trusted by Mental Health Professionals
Mental Health Marketing has helped me build several websites for my businesses over these last few years. I've been thrilled with their work and believe their designs have greatly contributed to the success of my practices (I get lots of compliments on the websites!). Both Aaron and Josh are also great to work with–warm, creative, and very reasonable with their pricing.
I've worked with Aaron Carpenter and his team for several years and have been nothing but impressed with the way that they keep the project going to meet the goals I have set. Aaron has created a team of professionals who really know what they are doing. They are terrific project managers who make sure the job gets done right within the scope that we agreed on. I love Mental Health Marketing!
I can not say enough good things about Mental Health Marketing. They helped me take a nugget of an idea and explode it into a seven figure business. They offer concierge level service. Design work is top notch. In a world of "good enough" workmanship – Mental Health Marketing is that rare company that is never satisfied and always striving for perfection.
What Podcast Guesting Support Includes
Podcast Research
We identify podcasts that reach your ideal clients and are a good fit for your expertise.
Pitch Development
Compelling pitches that communicate your value to podcast hosts and get you booked.
Topic Development
We help you develop 3-5 signature topics that showcase your expertise.
Interview Preparation
Coaching on how to deliver value, tell stories, and mention your practice naturally.
Bio & Materials
Professional speaker bio, headshot guidance, and one-sheet for podcast hosts.
Tracking & Outreach
Systematic outreach and tracking to keep the booking pipeline active.
How Podcast Guesting Works
Positioning
We develop your expert positioning, signature topics, and professional materials.
Research & Pitch
We identify target podcasts and send personalized pitches on your behalf.
Prepare & Record
We coach you for each appearance and help you prepare to deliver maximum value.
Leverage & Repeat
We help you repurpose each appearance for social media, website, and SEO—then book more.
What This Is (And Isn't)
Clear expectations so you know exactly what you're getting.
This Is:
- Strategic podcast guesting to build authority
- Personalized pitches to relevant podcasts
- Interview preparation and coaching
- Systematic approach to booking appearances
- Repurposing strategy for maximum value
This Is Not:
- Starting your own podcast (we cover that separately)
- Guaranteed bookings (hosts make final decisions)
- Spam pitching to hundreds of irrelevant shows
- Only for therapists who are already public figures
- A replacement for local marketing
Our Commitment to You
We pitch you to relevant, quality podcasts—never spam. Every pitch protects your professional reputation.
Common Questions
No. Most podcast interviews are conversations. If you can talk about your specialty with a colleague, you can be a great podcast guest. We coach you on the specifics.
Most therapists can book 2-4 podcasts per month with consistent outreach. Quality matters more than quantity.
It builds visibility and authority. Listeners who need a therapist with your expertise often visit your website. It works best alongside a strong website and SEO.
We help you develop signature topics based on your expertise—educational content that provides value to listeners while naturally positioning your practice.
Yes. Educating the public about mental health is a service. Just avoid providing therapy, sharing client information, or making clinical claims.
We coach you on natural mentions—your website in your intro/outro, referencing your specialty work, and having clear calls to action in your show notes.
Your Investment
Every project includes:
- Podcast research & targeting
- Custom pitch writing
- Topic development
- Interview coaching
- Professional speaker materials
Let's Get You Booked on Podcasts
Schedule a free 15-minute call to discuss your expertise and podcast guesting opportunities.
Loading booking calendar...
No spam. No pressure. Just a conversation.