Therapist Podcast Marketing
Build authority and reach new audiences through podcasting.
15 minutes · No obligation · No pressure
Podcasting can build massive reach—but it's a significant commitment.
Considering a podcast for your practice? Podcasts can establish authority, reach audiences who prefer audio, and create content that lives forever. But they’re also a major time commitment with no guarantee of audience growth.
The challenge is that most therapy podcasts struggle to find listeners. Without strategy, promotion, and consistency, you’re recording into the void. The graveyard of abandoned podcasts is full of therapists who underestimated the commitment.
What you need is podcast strategy. Whether launching your own show or appearing as a guest, a plan for making podcasting work for your practice.
Is This Right For You?
This is for you if:
- You want to build audio authority
- You're comfortable speaking
- You can commit to consistent content
- You want to reach podcast audiences
- You have time for production
- You want quick results
- You can't commit to consistency
- You hate your voice on recording
This may not be right if:
- You want quick results
- You can't commit to consistency
- You hate your voice on recording
Sound like you? Let's talk about your practice
Strategic Podcasting for Practice Growth
Audio content that builds authority.
Audience Reach
Connect with podcast listeners.
Authority Building
Position yourself through long-form content.
Guest Strategy
Appear on established shows.
Trusted by Mental Health Professionals
Mental Health Marketing has helped me build several websites for my businesses over these last few years. I've been thrilled with their work and believe their designs have greatly contributed to the success of my practices (I get lots of compliments on the websites!). Both Aaron and Josh are also great to work with–warm, creative, and very reasonable with their pricing.
I've worked with Aaron Carpenter and his team for several years and have been nothing but impressed with the way that they keep the project going to meet the goals I have set. Aaron has created a team of professionals who really know what they are doing. They are terrific project managers who make sure the job gets done right within the scope that we agreed on. I love Mental Health Marketing!
I can not say enough good things about Mental Health Marketing. They helped me take a nugget of an idea and explode it into a seven figure business. They offer concierge level service. Design work is top notch. In a world of "good enough" workmanship – Mental Health Marketing is that rare company that is never satisfied and always striving for perfection.
How We Help Therapists Podcast
Strategic approach to audio content.
Podcast Strategy
Decide: launch your own or guest on others?
Content Planning
What to discuss and who to reach.
Guest Pitching
Get on established podcasts in your niche.
Launch Support
If starting your own, do it right.
Discoverability
Help people find your audio content.
Production Guidance
Sustainable workflows for consistent output.
How We Help Therapists With Podcasting
Make audio work for your practice.
Podcast Assessment
We determine the right podcast approach for you.
Strategy Development
We create your podcast content plan.
Launch or Pitch Support
We help you start or get on shows.
Growth Optimization
We help build your podcast presence.
What This Is (And Isn't)
Clear expectations so you know exactly what you're getting.
This Is:
- Podcast strategy
- Guest pitch support
- Launch planning
- Content guidance
- Promotion strategy
- Podcast editing/production
- Recording services
- Audio engineering
- Show hosting
- Booking agency
This Is Not:
- Podcast editing/production
- Recording services
- Audio engineering
- Show hosting
- Booking agency
Our Commitment to You
We help therapists approach podcasting strategically. Whether launching your own show or appearing as a guest, we help you make the most of audio content for practice growth.
Questions About Therapist Podcast Marketing
Guesting is lower commitment and reaches established audiences. Your own show builds more authority but requires significant investment.
Pitch show hosts with specific value you can provide their audience. We help craft pitches and identify opportunities.
Weekly or biweekly is typical. Less frequent is possible but harder to build audience. Consistency matters most.
Good microphone is essential. Doesn't need to be expensive—$100 can get decent quality. Recording environment matters too.
Months to years. Most podcasts don't become popular quickly. It's a long-term authority play, not quick marketing.
Topics that serve your ideal clients, showcase your expertise, and have enough depth for ongoing episodes.
Indirectly. Show notes and transcripts can rank. Podcasts build authority that helps other marketing efforts.
Common situation. Better to plan for sustainable production from the start than abandon after 10 episodes.
Your Investment
Podcast marketing support for therapists.
Strategy packages available
Every project includes:
- Podcast assessment
- Strategy development
- Guest pitch support
- Launch guidance
- Promotion planning
Let's Build Your Podcast Strategy
Schedule a free 15-minute call to discuss podcasting for your practice.
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No spam. No pressure. Just a conversation.