Competing With BetterHelp
Position your private practice as the superior alternative to platform therapy.
15 minutes · No obligation · No pressure
You can't outspend BetterHelp—but you can outposition them.
Worried about online therapy platforms? BetterHelp, Talkspace, and similar platforms spend billions on advertising. They’re the first thing many people see when searching for therapy. It can feel impossible to compete.
The challenge isn’t the competition itself—it’s that many therapists try to compete on the platforms’ terms. You can’t win an advertising war, but you can win clients who want something better.
What you need is differentiation strategy. Marketing that positions your private practice as the superior choice for clients who value quality, continuity, and personalized care over convenience-first platform therapy.
Is This Right For You?
This is for you if:
- You're losing clients to platforms
- You want to differentiate your practice
- You believe private practice is superior
- You want clients who value quality
- You're willing to position explicitly
- You want to join a platform
- You compete purely on price
- You don't see platforms as competition
This may not be right if:
- You want to join a platform
- You compete purely on price
- You don't see platforms as competition
Sound like you? Let's talk about your practice
Differentiate From Platform Therapy
Win clients who want better care.
Quality Positioning
Communicate superior care.
Relationship Focus
Emphasize what platforms can't offer.
Right Client Attraction
Reach people who want more.
Trusted by Mental Health Professionals
Mental Health Marketing has helped me build several websites for my businesses over these last few years. I've been thrilled with their work and believe their designs have greatly contributed to the success of my practices (I get lots of compliments on the websites!). Both Aaron and Josh are also great to work with–warm, creative, and very reasonable with their pricing.
I've worked with Aaron Carpenter and his team for several years and have been nothing but impressed with the way that they keep the project going to meet the goals I have set. Aaron has created a team of professionals who really know what they are doing. They are terrific project managers who make sure the job gets done right within the scope that we agreed on. I love Mental Health Marketing!
I can not say enough good things about Mental Health Marketing. They helped me take a nugget of an idea and explode it into a seven figure business. They offer concierge level service. Design work is top notch. In a world of "good enough" workmanship – Mental Health Marketing is that rare company that is never satisfied and always striving for perfection.
How We Help Practices Compete With Platforms
Differentiation strategy.
Positioning Strategy
Define how you're different and better.
Comparison Content
Help clients understand the difference.
Alternative SEO
Capture "BetterHelp alternative" searches.
Quality Messaging
Website that communicates superior value.
Right Client Attraction
Reach people who want more than platform therapy.
Testimonial Strategy
Let clients explain why they chose you.
How We Help You Compete
Win against well-funded platforms.
Competitive Assessment
We analyze your position relative to platforms.
Differentiation Development
We define your superior value proposition.
Positioning Implementation
We build marketing that highlights differences.
Client Attraction
We reach people seeking better care.
What This Is (And Isn't)
Clear expectations so you know exactly what you're getting.
This Is:
- Competitive positioning strategy
- Differentiation marketing
- Quality-focused messaging
- Alternative SEO
- Value communication
- Platform bashing
- Price competition
- Advertising warfare
- Platform partnership
- Negative marketing
This Is Not:
- Platform bashing
- Price competition
- Advertising warfare
- Platform partnership
- Negative marketing
Our Commitment to You
We help private practices compete with online platforms by emphasizing what they do better: personalized care, genuine relationships, and quality over convenience. Our approach wins the clients who want more.
Questions About Competing With Online Platforms
Not directly. But you don't need to. Different positioning wins different clients. Compete on value, not volume.
Can work strategically. "Alternative to platform therapy" or comparison content can capture searchers. Balance with positive positioning.
Continuity of care, genuine relationship, specialized expertise, not being commoditized, personalized approach. Real therapy, not gig work.
Not always. Some want cheap/easy. But many try platforms and want something better. Those are excellent clients.
Telehealth is table stakes now. Offering it competes on convenience while differentiating on everything else.
Explain the value difference. Platform therapy is a different product. You're not the expensive version of the same thing.
Great potential clients. Content addressing platform dissatisfaction can attract people ready for real therapy.
Usually no. Competing on price is a losing game. Compete on value and serve clients who appreciate the difference.
Your Investment
Competitive marketing strategy.
Strategy packages available
Every project includes:
- Competitive assessment
- Differentiation strategy
- Positioning development
- Alternative SEO
- Messaging optimization
Let's Position You Against Platforms
Schedule a free 15-minute call to discuss competitive strategy.
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No spam. No pressure. Just a conversation.