Therapist Social Media Strategy
A social media strategy that actually fits how therapists work.
15 minutes · No obligation · No pressure
Random social media posts won't build your practice. Strategy will.
Need a social media strategy for your therapy practice? Posting occasionally without a plan rarely produces results. You need a cohesive strategy that determines which platforms to use, what content to create, and how it all connects to your practice goals.
The challenge is that generic social media strategies don’t work for therapists. You have unique constraints around boundaries, confidentiality, and professional image. You need a strategy designed with these factors in mind.
What you need is a comprehensive social media strategy built specifically for therapy practice. One that clarifies your approach, maximizes your limited time, and actually contributes to practice growth.
Is This Right For You?
This is for you if:
- You want a coordinated social media approach
- You're tired of random posting without results
- You need help deciding platform priorities
- You want content direction and structure
- You value strategic thinking over guessing
- You just want someone to post for you
- You're not willing to participate in strategy
- You expect social media to replace other marketing
This may not be right if:
- You just want someone to post for you
- You're not willing to participate in strategy
- You expect social media to replace other marketing
Sound like you? Let's talk about your practice
Comprehensive Social Media Strategy
A coordinated approach across platforms and content.
Clear Direction
Know exactly which platforms to use and why.
Content Framework
Understand what to post without constant guessing.
Sustainable Plan
A schedule you can actually maintain long-term.
Trusted by Mental Health Professionals
Mental Health Marketing has helped me build several websites for my businesses over these last few years. I've been thrilled with their work and believe their designs have greatly contributed to the success of my practices (I get lots of compliments on the websites!). Both Aaron and Josh are also great to work with–warm, creative, and very reasonable with their pricing.
I've worked with Aaron Carpenter and his team for several years and have been nothing but impressed with the way that they keep the project going to meet the goals I have set. Aaron has created a team of professionals who really know what they are doing. They are terrific project managers who make sure the job gets done right within the scope that we agreed on. I love Mental Health Marketing!
I can not say enough good things about Mental Health Marketing. They helped me take a nugget of an idea and explode it into a seven figure business. They offer concierge level service. Design work is top notch. In a world of "good enough" workmanship – Mental Health Marketing is that rare company that is never satisfied and always striving for perfection.
What Your Social Media Strategy Includes
Comprehensive planning for social media success.
Platform Selection
Which platforms deserve your time based on your goals.
Content Pillars
Categories of content that guide your posting.
Posting Schedule
Frequency and timing recommendations.
Boundary Guidelines
How to maintain professional ethics online.
Success Metrics
How to measure whether it's working.
Tools & Systems
Resources to make execution efficient.
How We Create Your Strategy
Collaborative planning for your unique situation.
Discovery
We learn about your practice, goals, and current social presence.
Analysis
We evaluate opportunities and constraints for your situation.
Strategy Development
We create a comprehensive plan tailored to you.
Implementation Planning
We outline how to execute the strategy effectively.
What This Is (And Isn't)
Clear expectations so you know exactly what you're getting.
This Is:
- Comprehensive strategy development
- Customized for your practice
- All relevant platforms covered
- Boundary and ethics considerations
- Actionable implementation plan
- Generic strategy templates
- Platform-specific only
- Strategy without implementation guidance
- Ignoring therapy-specific constraints
- One-size-fits-all approach
This Is Not:
- Generic strategy templates
- Platform-specific only
- Strategy without implementation guidance
- Ignoring therapy-specific constraints
- One-size-fits-all approach
Our Commitment to You
We create strategies you can actually implement and sustain. That means realistic recommendations, clear priorities, and approaches that fit both your goals and your constraints as a therapist.
Questions About Social Media Strategy
Strategy provides direction, priorities, and coordination. Posting without strategy often wastes time and produces poor results.
No. Strategy helps you identify 1-2 platforms that make sense for your goals and ignore the rest.
Usually 6-12 months before needing significant updates. We build in flexibility for adjustments.
We can provide ongoing management or teach you to implement yourself. Both options available.
We include metrics and benchmarks in your strategy so you can track progress.
We address this in strategy—finding content types you can sustain and potentially outsourcing options.
Ideally yes. Strategy informs how profiles should be optimized.
Yes, and it should. Good strategy coordinates across platforms rather than treating each separately.
Your Investment
Custom social media strategy development.
Complete strategy packages
Every project includes:
- Comprehensive discovery
- Platform recommendations
- Content strategy
- Posting calendar
- Boundary guidelines
- Implementation plan
Let's Plan Your Social Media
Schedule a free 15-minute call to discuss your social media strategy.
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No spam. No pressure. Just a conversation.
