THE THERAPY BUSINESS HAS CHANGED
SIMPLIFY YOUR PRACTICE GROWTH
Are you ready to take your practice to the next level? Finding and implementing the right strategy to support your business growth on your own is daunting. We simplify it.
WE HAVE A SOLUTION
Private Practice Growth SystemTM
Take the guesswork out of your online marketing. Our proven website framework and marketing system creates pathways for your clients to find you, building your case load – and for therapists to find you, allowing you to find the right talent to hire into your practice.
Attracting New Clients
Attract new clients by starting with the right foundations and story that helps you really resonate with your ideal client.
Attracting Therapists
Set up clear descriptions and incentives to recruit the best talent in your area to build your practice.
Tracking Marketing
Annual revenue-based budget so you can always afford it, and tracking on the sales you get from your investment.
Your Path To A Thriving Practice
Shown below are the stages we guide mental health practices through to transform them into Thriving Practices. We move you through foundations, into integrated leadgen systems, and advanced strategy and consulting.
Foundations
Your online marketing system is only as good as the foundations you build on. In the first stage, we get your website and listings done right.
LeadGen
With the right foundation in place, you can start to build roads to your clients and therapist talent, offering them high-value content of your expertise.
Advanced Marketing
As your practice grows, we support you with a coordinated strategy to keep your team and your marketing on track.
Ready to Build Your Practice?
Book a free intro call to discuss what stage your practice is in and how to get started
PRIVATE PRACTICE GROWTH SYSTEMTM
We help therapists get clarity on how much they should be spending in online marketing, and help them set up the right systems so they can be successful.
Stage 1
Foundations
Your entire online marketing system is only as good as the foundations you build on. In the first stage, we get your website and listings done right.
Stage 2
Leadgen
Once you have the right foundation, we start to build roads to your clients, offering them high-value snippets of your expertise.
Stage 3
Advanced Marketing
As your practice grows, we support you with a coordinated strategy to keep your team and your marketing on track.
Stage Assessment Calculator
Private Practice Growth SystemTM
We help you determine a reasonable recommended marketing budget before making any marketing recommendation for your private practice.
Schedule a quick 15-minute intro call to learn more about how we can get you connected with more of your ideal clients.
Based on your budget, we recommend:
Foundations
Solo: Private Practice
LeadGen
Growing: Teams of 2–5
Advanced Marketing
Thriving: Group Practice 6+
Foundations — What to Expect
Solo: Private PracticeAt the Foundations stage, we focus on getting the essentials right — the building blocks every solo practice needs before investing in paid advertising or complex marketing campaigns.
What's included:
- A professional, conversion-focused website that clearly communicates who you help and how
- Google Business Profile setup and optimization so you show up in local "therapist near me" searches
- Core SEO foundations — page titles, meta descriptions, and location-based keywords
- Directory listings on Psychology Today, TherapyDen, and other high-traffic referral sources
- A simple content strategy to establish your clinical expertise online
Most solo practitioners see their first organic inquiries within 60–90 days of completing this stage. This is the minimum viable marketing foundation — everything else builds on top of it.
LeadGen — What to Expect
Growing: Teams of 2–5LeadGen is where your marketing shifts from passive to active. You've built the foundation — now we layer on systems that consistently generate new client inquiries and support therapist recruitment for your growing team.
What's included:
- Google Ads campaigns targeting high-intent searches like "anxiety therapist in [city]" and "couples counseling near me"
- Conversion-optimized landing pages built for each service line or specialty
- Call tracking and lead attribution so you know exactly where every inquiry comes from
- Automated review generation to build your online reputation at scale
- Monthly performance reporting with clear ROI metrics — cost per lead, cost per new client
- Therapist recruitment marketing to support your hiring pipeline as caseloads fill
Practices at this stage typically see 15–30+ new client inquiries per month, depending on budget and market. The focus is on predictable, measurable growth — not guesswork.
Advanced Marketing — What to Expect
Thriving: Group Practice 6+Advanced Marketing is for established group practices ready to dominate their local market. At this level, we refine everything that's working, expand into new channels, and build long-term brand authority.
What's included:
- Multi-channel advertising across Google, Meta (Facebook/Instagram), and programmatic display
- Advanced SEO strategy — content clusters, backlink building, and competitive keyword targeting
- Marketing consultation and strategic planning sessions with your leadership team
- Brand positioning and messaging refinement as you scale to 15+ clinicians
- Conversion rate optimization (CRO) — A/B testing intake forms, landing pages, and call-to-actions
- Comprehensive analytics dashboard with multi-touch attribution modeling
- Expansion support for new locations, specialties, or service lines
At this investment level, you're not just generating leads — you're building a recognizable brand in your community. Practices here typically see 40–80+ inquiries per month and have a systemized intake process to handle the volume.
The Proof
I can not say enough good things about Mental Health Marketing. They helped me take a nugget of an idea and explode it into a seven figure business. They offer concierge level service. Design work is top notch. In a world of “good enough” workmanship – Mental Health Marketing is that rare company that is never satisfied and always striving for perfection.
Mental Health Marketing has helped me build several websites for my businesses over these last few years. I’ve been thrilled with their work and believe their designs have greatly contributed to the success of my practices (I get lots of compliments on the websites!). Both Aaron and Josh are also great to work with–warm, creative, and very reasonable with their pricing.
I’ve worked with Aaron Carpenter and his team for several years and have been nothing but impressed with the way that they keep the project going to meet the goals I have set. Aaron has created a team of professionals who really know what they are doing. They are terrific project managers who make sure the job gets done right within the scope that we agreed on. I love Mental Health Marketing!
Frequently Asked Questions
Common questions from practice owners exploring marketing support
Paid ads can generate inquiries within the first few weeks. SEO and organic growth typically take 3–6 months to build momentum. We set clear timelines during your intro call so you know exactly what to expect.
No. After an initial onboarding period, our engagements are month-to-month. We earn your business every month — if it's not working, you're not locked in.
That's common, and usually means the strategy wasn't right for your niche. We start every engagement with an audit of what's been done, then build a plan specific to mental health private practices — not generic small business tactics.
We work with mental health professionals broadly — therapists, psychologists, psychiatrists, counselors, and group practices. Our strategies are built specifically for the mental health space.
We'll review your current marketing, discuss your growth goals, and recommend which stage fits your practice. It's a real conversation, not a sales pitch — and there's zero obligation.
The calculator uses the SBA guideline of 5–15% of revenue for marketing. We adjust the recommendation based on your practice stage and growth goals. The intro call helps us fine-tune it for your specific situation.
We Help People Who Help People
Mental Health Marketing specializes in helping therapists at all levels of business, in all practice areas.
No credit card required. We'll discuss your practice goals and recommend a plan — zero pressure.
